Economic news

MORGAN STANLEY: Amazon’s ad business is red hot but not a threat to Facebook and Google

Amazon could pull in nearly $8 billion in ad revenue by 2019, Morgan Stanley expects. But that doesn't mean Amazon is much of a threat to Google and Facebook. Instead of digital media spending, it is focused on promotions and couponing, effectively expanding the advertising market significantly. Meanwhile, Morgan Stanley has lowered its spending growth… Continue reading MORGAN STANLEY: Amazon’s ad business is red hot but not a threat to Facebook and Google

Economic news

Amazon creates new playbook for headquarters searches

Corporate relocation searches can be cloak-and-dagger affairs, complete with secretive office tours, project code names and hotel rooms booked under aliases. Amazon, one of the world’s most powerful and recognizable companies, is turning that model upside down as it considers Chicago and 19 other contenders for its second headquarters, also known as HQ2. The online… Continue reading Amazon creates new playbook for headquarters searches